Elevate Northamptonshire

June 30, 2025: Your Weekly Guide to Business and Wellbeing Events in Northamptonshire

Author

Damian Smyth
June 30, 2025 • Estimated Reading Time: 14 minutes

Business Growth, Networking & Wellbeing Events Happening This Week*

*Below £50 entry with tickets remaining

Exploring Safeguarding: An Employers Perspective | Mon, 30 Jun 2025 12:30 - 13:15 BST • Online Free

Why Time Matters for Small Businesses | Tue, 1 Jul 2025 12:30 - 13:15 BST • Online Free

The Connections Club Northampton - July | Tue, 1 Jul 2025 11:45 - 14:00 BST • Delapré Abbey, London Road Northampton NN4 8AW £43.61

Weavers Academy Leadership Development Events | Tue, 1 Jul 2025 15:45 - 17:30 BST • Weavers Academy, Brickhill Road Wellingborough NN8 3JH £27.80

The Challenges of Developing Enterprise and Entrepreneurship Education | Tue, 1 Jul 2025 17:30 - 19:00 BST • Learning Hub Ground Floor, Waterside Campus, University Drive Northampton NN1 5PH Free

How I Use A.I & ChatGPT To Make £3,000 Per Day | Tue, 1 Jul 2025 20:00 - 21:00 BST • Online Free

Managing staff reductions in schools | Thu, 3 Jul 2025 09:00 - 12:00 BST • Kettering Park Hotel & Spa, Kettering Parkway Kettering NN15 6XT Free to Just Teach Subscribers, otherwise £90

Business Networking Through Golf Northamptonshire | Thu, 3 Jul 2025 10:00 - 12:00 BST • Pytchley Golf Lodge, Kettering Road Pytchley NN14 1EY Networking only £27.80 incl. £2.80 Fee, Networking and golf lesson £49.46 incl. £4.46 Fee

Brackley Business Buzz Networking | Thu, 3 Jul 2025 10:00 - 12:00 BST • Paisley Pear, Northampton Road Brackley NN13 5FH £13.55

The Marketing Meetup IRL: Northampton | Thu, 3 Jul 2025 18:00 - 20:00 BST • Vulcan Works, 34-38 Guildhall Rd Northampton NN1 1EW Donations

Power of Coaching, Professional ICF level 1 Expert Coach | Thu, 3 Jul 2025 20:00 - 21:30 BST • Online £1.96

Friday @ 4 - Online Networking | Fri, 4 Jul 2025 16:00 - 17:00 BST • Online Free to members, £5 non members

Property & Poppadoms - Northampton | Date/time not specified • The Gloucesters, Strixton Manor Business Centre Strixton Wellingborough NN29 7PA £6.50

Weekly Business Networking Events

Northampton Breakfast Business Networking Event
Every Monday (not bank holidays) 09:30‑10:30 BST
Online
Free

BNI Weekly Events:

BNI Ignite Business Networking Event: Tuesdays - 06:45 - 09:00 - The Turnpike, Harpole Turn, Weedon Road, Northampton, Northants, NN7 4DD - £15

BNI Pioneer Online Business Networking: Wednesdays - 09:30 - 11:30 - Online - £15 (We’re growing! Why not come along as a guest and grow your business through referrals?)

BNI Pavilion Business Networking Event: Thursdays - 06:30 - 08:30 - Holiday Inn Northampton, an IHG Hotel, Bedford Road, Northampton NN4 7YF - £15

BNI Prosperity Business Networking Event: Thursdays - 06:45 - 09:45 - Kettering Golf Club, Headlands, Kettering NN15 6XA - £15

BNI Luminate Business Networking Event: Thursdays - 07:40 - 09:40 - Daventry Town Hall, Daventry - £15

BNI Sterling Business Networking Event: Thursdays - 11:30 - 13:30 - Nene Whitewater Centre, Bedford Rd, Northampton NN4 7AA - £15

BNI Lighthouse Business Networking Event: Fridays - 06:45 - 08:45 - Northampton County Cricket Ground, Wantage Rd, Northampton NN1 4TH - £15

Please send your upcoming events to [email protected]

Health and Wellbeing

Introduction to Relaxation Meditation | Sun, 29 Jun 2025 09:30 - 10:30 BST • Online Free

Meditation Online Course - Jangama Meditation | Sun, 29 Jun 2025 14:00 - 15:00 BST • Online Free

Women, Girls and Autism | Wed, 2 Jul 2025 10:00 - 13:00 BST • St. Andrews Church Rooms, St Andrew's Parish Church Kettering NN16 8RG Free

Tai Chi Class | Wed, 2 Jul 2025 13:00 - 14:00 BST • Northampton Museum and Art Gallery, 4-6 Guildhall Road Northampton NN1 1DP £9.38

Sound Bath Meditation with Evelyn Frain | Thu, 3 Jul 2025 19:45 - 20:45 BST • West Haddon Village Hall, The Green West Haddon NN6 7AN £16.96

Neonatal Support Group | Fri, 4 Jul 2025 14:15 - 15:15 BST • Penrith Drive Children's Centre, Penrith Drive Wellingborough NN8 3XL Free

Geddington Gong Sound Bath Evening | Fri, 4 Jul 2025 19:00 - 20:15 BST (Doors at 18:45) • Geddington Village Hall, 5 Queen Street Geddington NN14 1AA £15

Free Mature Drivers Roadshow (Moulton - morning) | Sat, 5 Jul 2025 09:30 - 12:00 BST (Doors at 08:45) • Location not specified Free

Weekly Health and Wellbeing

Women's FREE Safety & Self Defence Workshop - Kettering | Mondays • 18:30 - 19:15 GMT+1 • St John Community Hall, Edith Road Kettering NN16 0QA • Free

Healing Breathwork | Accelerate emotional and physical healing • Northampton
Mondays (not bank holidays) 18:00 - 19:15 GMT Online – £15

Tai Chi Class
Wednesdays 13:00 - 14:00 GMT Northampton Museum and Art Gallery, 4-6 Guildhall Road, Northampton NN1 1DP – £9.38

Breathwork - Free Weekly Class • Northampton
Wednesdays 18:00 - 18:30 GMT Online – Free

Pranayama Breathing Free Class • Northampton
Wednesdays 18:00 - 18:30 GMT Online – Free

ONLINE Seminar – Emotional Separation from Parents
Daily 14:00 – 15:00 | Online – £15

ONLINE Seminar – Inner Child: Stuck in Childhood
Daily 17:00 – 18:00 | Online – £15

Group Coaching for Awakening Women with Creative Dreams
Every Thursday 16:00 | Online – Donations

Immersive Yoga – Single Ticket (June–July 2025)
Every Tuesday 19:00 | Northampton Museum & Art Gallery, 4-6 Guildhall Road, Northampton NN1 1DP – £9.38

Aromatouch Lymphatic Massage
Every Monday (various time-slots) | Northampton – £38.62

Weekly Success Story: How Northamptonshire Businesses Are Winning the AI Search Revolution

Fueling Innovation at the University of Northampton last week

Across Northamptonshire, a quiet revolution is taking place. While most businesses continue investing in traditional marketing methods, a growing number of local companies are discovering that their customers have fundamentally changed how they search for solutions. Instead of scrolling through Google results, prospects are asking AI tools like ChatGPT, "What's the best manufacturing partner in Northamptonshire?" or "Which professional services firm should I choose for my growing business?"

Recent studies reveal that many successful Northamptonshire companies are facing an invisible problem. Despite investing thousands monthly in traditional marketing (Google Ads, SEO, networking events), they're becoming increasingly invisible to prospects who use AI search tools to find solutions. When someone asks ChatGPT for local business recommendations, many established companies simply don't appear in the response.

However, a growing number of local companies are adapting to this new reality by implementing what experts call "AI search optimisation." This involves four key strategic shifts:

  1. Hyper-Specific Local Positioning: Instead of generic messaging, successful businesses are creating specific positions like "Northamptonshire's manufacturing partner for automotive suppliers with 10-50 employees" or "The strategic consultant that eliminates project delays for Midlands manufacturing companies."

  2. Data-Rich Content Strategy: They're developing content that AI tools cite directly, starting with local statistics like "Northamptonshire manufacturing companies using strategic partners see 40% faster project completion based on analysis of 150+ local projects."

  3. Solution-Focused Content: Rather than broad educational content, these businesses focus on specific buying scenarios that prospects search for, like "Best professional services firm for scaling manufacturing companies in Northamptonshire."

  4. Systematic Content Creation: They're building scalable systems to create content for every scenario their prospects might search for, while maintaining their expertise and local knowledge.

The Results Northamptonshire Businesses Are Seeing: Companies implementing these strategies are reporting remarkable transformations:

  • 600% increases in AI search visibility (being mentioned when AI tools are asked for local recommendations)

  • 4x higher visitor value from AI search compared to traditional search traffic

  • Sales cycles shortened by 50-70% as prospects arrive already convinced

  • Significant increases in average project values (30-45% improvements common)

  • Dramatically improved lead quality - prospects who are ready to buy rather than just browsing

  • Reduced marketing costs while achieving better results

Why This Matters for Northamptonshire: With over 680 tech companies in our county, plus hundreds of manufacturing, professional services, and other businesses, this shift is creating new competitive dynamics. The companies winning in AI search aren't necessarily the biggest or most established - they're the ones who understand how to position themselves for the way customers actually search today.

This is particularly significant for Northamptonshire because our county has always been known for innovation and adaptability. From our historical role in shoemaking and leather to becoming a modern hub for motorsport, logistics, and technology, local businesses have consistently evolved with changing markets.

What's particularly powerful about this shift is that it levels the playing field. A smaller Northamptonshire business with optimised AI search presence can compete effectively against much larger national competitors. When AI tools recommend local solutions, they often emphasise the benefits of working with nearby, responsive partners who understand regional business needs.

This transformation is part of a larger shift in how business is conducted. Just as businesses had to adapt to websites in the 1990s, social media in the 2000s, and mobile optimisation in the 2010s, AI search optimisation is becoming essential for competitive success in the 2020s, and Northamptonshire is at the forefront of this trend.

This week's success story highlights a significant trend affecting businesses across Northamptonshire. The AI search revolution is creating new opportunities for local companies to compete and win in their markets by adapting to how customers find solutions today.

For more information, email: [email protected] and ask for the ‘AI Growth Machine Blueprint’. It’s completely free to Northamptonshire-based businesses.

Sporting Fixtures

Rugby: No fixtures this week

Football: MEN: No fixtures this week

Football: WOMEN: No fixtures this week

Cricket:

Northamptonshire Weather:

This is one forecast

The Happiness Hub

Check out our Happiness Hub in partnership with Action for Happiness! This resource hub will provide free tools and guidance to help Northamptonshire’s businesses excel in workplace wellbeing.

The Purpose of the Newsletter

We’re connecting Northamptonshire businesses to get us all working together and elevate our well-being, making this incredible county a (happy) UK business powerhouse. Please share it with your friends and colleagues to help them benefit.